The "Nintendo DS" long-term production of a class of poker gambling sale of equipment, living in this notorious industry over a hundred years. Until Hiroshi Yamauchi became the boss, principal business was located in computer game consoles. In the past five years, relying on a video game machine – Wii which was distained by competitors, Nintendo obtained high profits and moved to another brilliant apex. At that time, Japan was facing the oil crisis and a sustained economic downturn for three years; and U.S. Players were also tired of the old programs, so the video game sales dropped to record lows. That is, Nintendo can make the game players to try a variety of imaginative role, and experience emotions and personality of the colorful characters.
Other manufacturers in order to attract customers, announced that their game can not only play games, but also with learning function that can help children learning, computing and typing. It has rough picture and seems fool, till now people still think that ‘Wii has nothing to expect except the operating mode’. At present, the advertising campaign has entered the second part, new game products being introduced with the same themes and methods, which repeatly emphasized the brand position of nintendo ds card--"the innovators to creat popular culture".
Shigeru Miyamoto is a painter, the most favorite plaything is a cartoon film, computer technology is only”half-scoop water." He served in Nintendo for 3 years but achived nothing,and was sent to the engineering department to design game. His second game made his life pretty shinny. After he finished the game script, even he had not expected that the hero Mario would be so well known with millions of households in the world. With New Super Mario Bros. as official name of the software, Mario stepped on America with FC consoles and immediately became the most popular computer game in history.
By doing that, you can make more people like NDS, so as to further promote the brand-building. Wii's "Mama tackle war" has just ended, the Christmas Day in 2006 arrived. 2 million units Wii handed over to customers made Nintendo to be the most brilliant home entertainment brand on Christmas Day in 2006. Game makes have to build the system more and more complex and hard to master on.And also it takes more and more time in producing. Then the synthetical picture of the leading role "Mario" in Nintendo games amounted the message board of Berlin Wall station. This game appears very simple, and there is little innovation in technology, but it has a strong appeal, and inadvertently spread to the whole country.
At the time,Nintendo released the first portable console——GameBoy,which got Tetris as the best partner. Yamauchi sent the strongest negotiators to Moscow without hesitation, and purchased patent rights from the Institute where Paqinuofu in. Recently, the U.S. BusinessWeek’s rank of the 2009 world's best business consigned to the consultancy firm AT Kearney to conduct is out of the oven.
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