In order to rebuild the trustworthy brand image of Nintendo in the Juvenile market, ds m3 has conducted the first brand promotion activity in the past ten years recently. Hiroshi Yamauchi took risk to invest to "chip in" the game industry,but then he had to face to the cruel fact. At that time, Japan was facing the oil crisis, economic has downturned for three years; U.S. players were also growing tired of the old programs, video game sales dropped to historic lows. Is nintendo game players try to make the game variety imaginative role, to experience the colorful characters emotion and personality.
No matter perspective, Nintendo Wii can not be parallel with its competitors Play Station 3 of Sony and Xbox 360 Of Microsoft, even their former or last former generation of products. Rough image, foolish game, even until now, people think that Wii has nothing anticipated except for the operation mode. At present, the advertising campaign has entered the second phase. The new game products are launched with the same theme and form. And they once again strengthened the ds n5 brand positioning "to create the innovators of the popular culture".
In 1994, entertainment giant Sony published its powerful PS, and pushed Nintendo's simple game player machine from the boss chair in that year. He spent three years at Nintendo but had no achievement and he was sent to the Division by Hiroshi Yamauchi to help design the game. These magazines can penetrate deeply into the target audience's inner world. It will produce better results if combine all these magazines. The official name of the software was "New Super Mario Bros", "Mario" followed FC game consoles to go into the United States, immediately becoming the most popular computer game throughout history.In this way they can make more people like reading glasses and future the brand construction.
"Super Mario" and the subsequent follow up Nintendo computer game show cards passed unimpeded across US entertainment industry.Some people exclaimed: Nintendo had brought Japan's "cultural invasion". Not long after the activity, the children began their spontaneous creation activities, and they pasted different figures on the head of different stars or historical figures. And, under the influence of such misconception, there are more assortment of newest software and hardware, and the prices for the machine would be more expensive.
This game looks very simple and almost has no innovations on technology, but its very attractive and become popular all over the country. The success of Wii is that it isn’t in pursuit of ultra-realistic graphics and high-velocity, but making the game console extremely flexible, which attracts players of all ages. Hiroshi Yamauchi chose and sent the greatest negotiating representative to Moscow without any doubts and bought the patent right from acadent where Pajitnov is.
It is like an emotional return of those who have taken the wrong road for ten years and suddenly everything becomes clear to some extent, but the result is certainly not driven by the low price.
没有评论:
发表评论